The Power of Images.
Studies in the History and Theory of Response.


Text by David Freedberg.
The University of Chicago Press, Chicago, 1989. 534 pp., many black and white illustrations, 7x9½".

"David Freedberg, in The Power of Images, successfully challenges our notion of images and analyzes our responses to them. By arguing against the idea that images have lost their power and that we have rationalized them as `art' or `non-art', he opposes art history's insistence upon the aesthetic as a substitute for the subconscious responses usually attributed to `primitive cultures.' Freedberg brilliantly breaks down conventional barriers between cultural and precultural images. With tremendous skill he masters images and written sources ranging from antiquity to the present."--Hans Belting.

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