The Serra Effect.

Photographs by Ivory Serra. Text by Aaron Rose, Peter Beard, Jocko Weyland, Annie Leibowitz, Marc Gonzales, Paulo Von Vacano.
Drago, Rome, 2007. 96 pp., Illustrated throughout, 7x9½".

Publisher's Description
Ivory Serra's intoxicating insider photographs have appeared in Rolling Stone, Newsweek, Time and XXL, and in the books Hip Hop Immortals and the best-selling Beautiful Losers. He was the in-house photographer for the legendary New York gallery Alleged, over its last six years in the 1990s, documenting art and artists both, and his work there was published in the book Young, Sleek and Full of Hell, with accompanying shows in New York and Paris. This newest volume offers a tracking shot of the characters and neo-pop idols upon whom Serra's gaze has rested over his years with a camera, all captured in their natural environments. They include: Lenny Kravitz, Bam Margera, Terry Richardson, Mark Gonzales, Harmony Korine, Chloë Sevigny, Nelly, Tyra Banks, Azzedine Alaia, Tony Alva, Tony Hawk, Richard Serra, Phil Frost, Tom Sachs, the Wu Tang Clan and Avril Lavigne. Peter Beard calls The Serra Effect 'Absolutely classic…America authentica-pure Ivory.'

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